http://www.victorpineiro.com/work daily 0.75 2026-01-26 https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1a5e7b71-8a40-4b40-ae83-4eebd5d401f9/VPForSiteWide.png Work https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/cec5bbdf-49bb-4a4f-b6fa-e9fc9cfff162/DixonBaxi_MAX_002.png Work - HBO / MAX: 2019-PRESENT I’m Director of Digital Innovation and Creators at HBO / Max, leading the digital innovation team and creators & influencers initiatives on the brand marketing team. We launched the Dracarys app and the Recommended By initiative, among others. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562898835995-AJJ1JMIH5IK1FKGKP7IH/youtuberewind.jpg Work - YOUTUBE: 2012-2019 As YouTube’s social agency of record and creative partner for the past seven years, my team helped them evolve from being considered a cat video database to becoming Gen Z’s most-loved brand. From making the biggest brand in social also best-in-class to launching the careers of dozens of the world’s biggest celebrities and influencers, to creating some of YouTube’s biggest campaigns, I’m proud of the impact we made. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562898928850-3U6LPYRB0737DTDGGTZW/Google-Logo-Collection-Design-Free-Vector-Download.jpg Work - GOOGLE: 2014-2019 As social agency of record for Google Maps, Google Play, Google Fi and Google Store, my team helped nail their brand voice, grow brand love, and establish each as a category leader. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562898898040-D38P304HLZQHW5ZFYS14/awkwardhugs.jpg Work - HASBRO: 2016-2019 I worked with Hasbro across most of their game, toy and entertainment brands. Our agency’s remit: help Hasbro stay relevant in an ever-changing cultural landscape, through everything from trend-inspired product innovation to bold new campaign approaches. I’ve designed games, inspired toys, crafted campaigns and shot TV commercials. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562816973335-J30V1W0K0496U0YJ8XCZ/vicsmw.jpg Work - WRITER & SPEAKER I write regularly for AdAge, Fast Company, Mashable, Digiday, Forbes and Medium focusing on social media trends, platforms and strategy, as well as writing tips and building a social/content practice. I’m also a regular speaker at Social Media Week NY & LA, SXSW and other conferences. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562817261474-1ZK68CA33FI5CNEFNOXO/skittlessite.jpg Work - Skittles: 2009-2012 I began my career at Big Spaceship as lead strategist and copywriter on Skittles. Considered social media’s first major marketing success story, I launched the brand on social and organically grew their Facebook audience to 22M with the highest engagement rate on the social network. We broke a number of records, including most liked Facebook post. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562899169962-1NENINS61FN9GROXKSNY/391072main_iotw-virtusphere_full.jpg Work - VICE: 2008-2009 I wrote and produced a number of short tech & innovation documentaries for Vice, including the three-part Richard Garriott doc which launched Motherboard, Vice’s popular tech channel. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562817531395-SOW2LWH6WXR5EQ0AINDV/secondskin.jpg Work - Second SKin: 2006-2009 I wrote/produced Second Skin, an award-winning documentary on virtual worlds which premiered as the opening night film of SXSW 2008, hit theaters later that year, and was distributed internationally in 2009. It was also one of the most watched movies on Hulu that year. It's regularly listed as one of the all-time best video game documentaries. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1620959244109-Y8BJO471FK1YN6NQ1S2Z/IMG_3552.JPG Work - 3RD grade Teacher: 2000-2006 I taught third grade at Horace Mann and Calhoun, and taught filmmaking to middle and high schoolers. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1563452457754-VR4SIX4N9P1V2KZL4HAL/business-insider-logo-square2.jpg Work - 30 Most Creative People In Social Media https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1563452466131-R1HONWJALF15APDKSULL/PRweekly-e1549461219836.jpg Work - PR Week's Innovation 50 https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1563452955585-0KPQH4QT9K1QU1K5BILK/1200px-Shorty-badge.svg.png Work - Social Agency of the Year https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1639189925686-S2GWK0K1O3D52QOMCUGT/Screen+Shot+2021-12-10+at+9.31.21+PM.png Work - Best Middle Grade Book 2021 https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/4886f68b-8cd6-44c8-b04e-2113d20a3771/hbo-max-new-logo.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562898835995-AJJ1JMIH5IK1FKGKP7IH/youtuberewind.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562898928850-3U6LPYRB0737DTDGGTZW/Google-Logo-Collection-Design-Free-Vector-Download.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562898898040-D38P304HLZQHW5ZFYS14/awkwardhugs.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562816973335-J30V1W0K0496U0YJ8XCZ/vicsmw.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562817261474-1ZK68CA33FI5CNEFNOXO/skittlessite.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562899169962-1NENINS61FN9GROXKSNY/391072main_iotw-virtusphere_full.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562817531395-SOW2LWH6WXR5EQ0AINDV/secondskin.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1620959244109-Y8BJO471FK1YN6NQ1S2Z/IMG_3552.JPG http://www.victorpineiro.com/articles daily 0.75 2025-05-31 https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562876678053-USAQA0JMM63C3YNRVWIW/IMG_5420.JPG Articles https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562876559311-1OUT4O0VNON2B8E86AJ9/juanwriting.jpeg Articles https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562876264410-2W5BXYBNK5XKZ7C5YCC9/mashablevicinterview.png Articles https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562876559311-1OUT4O0VNON2B8E86AJ9/juanwriting.jpeg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562876264410-2W5BXYBNK5XKZ7C5YCC9/mashablevicinterview.png http://www.victorpineiro.com/contact daily 0.75 2021-06-30 https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1562897307823-2HZ8OP4RTRH1FIKNZRRL/untitled+%28282+of+353%29bw.jpg Contact http://www.victorpineiro.com/projects daily 0.75 2026-01-25 https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1736613380181-DSWBDP1O8A7KKAD1KQR6/victorpineirothingsmadeblack.001.png Projects https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/7f3be88c-a838-42e7-85cd-06a2bd7d7c97/Screenshot+2025-01-11+at+1.38.43%E2%80%AFPM.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1658946136310-MDIPJ870C2LUHDCTQSQB/Screen+Shot+2022-07-27+at+2.19.51+PM.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/c4e8f6ec-902d-46fe-b36e-6a375b786189/awkwardhugs3d.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/7f3be88c-a838-42e7-85cd-06a2bd7d7c97/Screenshot+2025-01-11+at+1.38.43%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1658946136310-MDIPJ870C2LUHDCTQSQB/Screen+Shot+2022-07-27+at+2.19.51+PM.png https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/c4e8f6ec-902d-46fe-b36e-6a375b786189/awkwardhugs3d.png http://www.victorpineiro.com/books daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1736799946052-AHDEF2OD2ANSOJLKWIRF/victorbookcoverstiles.001.png Books https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/f16e698e-3a93-4912-ba65-56cc27f70d8b/IOFG_Title_Detail.png https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/fe7c7bc7-7652-4bcd-a91d-4055345cd8e2/TheIslandofForgottenGodsPuraBelpreHonor.png https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/c794049b-13f5-4a68-a8e1-1ded85196216/IMG_4222+%281%29.JPEG https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1665592172160-L8MYXNYXU1IX7900UUF3/TimeVillainsAwards.001.jpeg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1616959994992-3CWSCLD0E00SKRYKHY5Y/102320_a.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1633617485988-D9G7C1L7I600SAJIHZ0Q/MonsterProblems3D.jpg https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1665592172160-L8MYXNYXU1IX7900UUF3/TimeVillainsAwards.001.jpeg Books Int’l Latino Book Awards Gold Medal Winner A Kirkus Best Middle Grade Book 2021 Amazon Best Book of the Month, July ‘21 “Piñeiro scores with this tale of friendship, magic, and adventure.…Magnificent.” - Kirkus Reviews, Starred review “Piñeiro’s writing offers plenty of humor, as well as clever historical and literary Easter eggs for readers to puzzle out.” - Publisher’s Weekly “Is this the greatest idea for a book ever? Yes. Yes it is.” - James Riley, author of the New York Times bestselling Story Thieves series "Piñeiro incorporates the characters' ethnic backgrounds...creatively and authentically into the story.” – Horn Book Magazine https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/cefc7754-4b09-47ac-b052-18f90636dd43/IslandofForgottenGods_RevisedCover%5B83%5D%5B2%5D.jpg Books - THE ISLAND OF FORGOTTEN GODS When Nico decides to spend his summer with his abuela and cousins in Puerto Rico, he didn't expect to be hunted by the legendary chupacabra. But soon he discovers that the only way to save the island is by facing the very gods who created it. From the author of Time Villains comes a new fantastical adventure about family, tradition, and seeing things for what they truly are. Preorder Here https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1616959994992-3CWSCLD0E00SKRYKHY5Y/102320_a.jpg Books - Time Villains If you could invite any three people to dinner, who would they be? It seems like a simple enough homework assignment...right? Javi Santiago is trying desperately not to fail sixth grade. So, when the annual “invite any three people to dinner” homework assignment rolls around, Javi enlists his best friend, Wiki, and his sister, Brady, to help him knock it out of the park. But the dinner party is a lot more than they bargained for. The family’s mysterious antique table actually summons the historical guests to the meal. And while kid Mozart and the Earl of Sandwich aren’t too bad…Blackbeard the Pirate is the worst guest of all time. Before they can shout “Avast ye!” Blackbeard escapes, determined to summon his bloodthirsty pirate crew. And as Javi, Wiki, and Brady try to figure out how to send the dread pirate back into his own time, they might have to invite other legendary figures to set things right again… https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1633617485988-D9G7C1L7I600SAJIHZ0Q/MonsterProblems3D.jpg Books - THE SERIES TIME VILLAINS is a middle grade series being published by Sourcebooks. Pitched as Bill and Ted's Excellent Adventure in middle school, the series follows Javi Santiago, a sandwich-obsessed Puerto Rican sixth grader who inadvertently lets Blackbeard the Pirate loose on his town when his antique dinner table actually brings his homework to life. Then Javi realizes that a lot of people in his town seem suspiciously out of place, sparking a time-hopping, reality-busting escapade. Elana Roth Parker at Laura Dail Literary Agency brokered the three-book deal for world English rights with Annie Berger, Sr. Editor at Sourcebooks. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/1657024961710-JWHT18DG0YDVMWQNTXHG/MonsterProblemsCover.jpg Books - Time Villains 2 Can Javi stop Count Dracula and his monster crew from taking over the world? After months of post-Blackbeard calm, the trio’s beloved Principal Gale has to make an unexpected trip back to Oz, leaving the excessively strict and downright terrifying Ms. Vlad in charge. With the school all kinds of doom and gloom the trio is desperate for some change. Luckily that arrives in the form of their new Vice Principal, Mr. Dragon. Mr. D is immediately adored by the students… Except something seems a little off about him, and soon it's clear he isn't who he says he is. With Brady under his spell he's able to summon his monster crew to take over the town, and eventually the world. Javi's going to have to get his own team if he's going to stop their evil vice principal before it's too late. https://images.squarespace-cdn.com/content/v1/5d26aa67cf9c440001c6caa6/60798a51-3223-4a85-9179-0ad477201316/VictorPineiroHeadshot2024_3.JPEG Books - AUTHOR BIO Victor Piñeiro has led digital innovation at HBO / Max, run social media for @YouTube and launched @Skittles. He's also designed games for Hasbro, written and produced an award-winning documentary on virtual worlds, and taught third graders. 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